Assignment:

Select one world leader to perform a preliminary SWOT Analysis. Your selected Leader needs to have a global impact on Business, Society, Government, and/or any combination of BSG. She or he may be local but must be known far beyond northeast Ohio. DO NOT DUPLICATE LEADERS. Check the Discussion Forum to make sure no one has selected the same leader as you.

Review the SWOT Instructional Aid and supporting material in the SWOT Folder in the Assignments Folder on Blackboard.

List the top three to five S, W, O and, Ts for your leader.

Review your list and pay attention to internal versus external items in each category.

Once the SWOT is completed, write a brief (3-5 sentences) executive summary of your findings. This is not meant to be a detailed narrative but think of it as an elevator pitch meant to highlight and entice your reader to want to learn more. Think movie trailer for your favorite Oscar-winning film you want everyone to see.

A complete assignment need not be longer than one full page.

Upload your work to Blackboard in Discussion Board 3 - Leader SWOT

Actively curate the discussion of your leader and engage with a minimum of 3 other students' posts of their leaders.

List of leaders YOU CANNOT select from:

LeBron James

Elon Musk

Jeff Bezos

Oprah Winfrey

Ellen DeGeneres

President Trump

President Obama

Bill Gates

Colin Kaepernick

Malala Yousafzai

A SWOT Analysis is an exercise used to identify and evaluate the internal and external Strengths, Weaknesses, Opportunities, and Threats at a given time, for any given individual, organization, team/unit, company, etc.. Conducting a SWOT Analysis is a great way to develop a picture for who a leader, where you are, to define an organizations standing or where it needs to go. This tool is best when by being realistic about strengths and weaknesses as well as specific and only including key points and issues. It helps to relate strengths and weaknesses to critical success factors. Internal Inward facing, inherent to you, not caused, imposed or affecting others such as leadership abilities, decision-making abilities, innovation, productivity, quality, service, efficiency, technological processes, and so forth. Strengths are positive attributes, inherent to the person, internal to the organization or situations that are within your control. What do you do well? What unique resources can you draw on? What do others see as your strengths? Weaknesses are also internal factors within your control that may impede your ability to meet your objectives or that of you or your company/organization. What could you improve? Where do you have fewer resources than others? What are others likely to see as weaknesses? External Outward-facing, exist because of outside forces, effected, impacted, and/or imposed from an outside force such as emerging markets, further market penetration, new technologies, new products or services, geographic expansion, cost reduction, and so forth. Also, the entrance of a new competitor, legislation or regulations that will increase costs or eliminate a product, a declining product or market, etc. Opportunities are external factors to you or that the organization or project should (or could) develop. What opportunities are open to you? What trends could you take advantage of? How can you turn your strengths into opportunities? Threats are external factors beyond your control that could place you, the project or organization at risk. What threats could harm you? What is your competition doing? What threats do your weaknesses expose you to? Professor Fellows SWOT Analysis (2 of 2) How to Conduct a SWOT Analysis: Brainstorm Consolidate Clarify Prioritize Summarize 1. Brainstorm as a group on the Strengths. Record all ideas during brainstorming. The idea is to solicit as many ideas as possible, avoiding duplicate entries. Understand that some ideas or not mutually exclusive and may be used on another list. What may be a Strength may also be a weakness or threat given a situation. 2. Consolidate the list removing any like ideas that may overlap or mean the same thing. Synthesis duplicate points by asking which items can be combined under the same subject. Resist the temptation to over-consolidate by lumping lots of ideas under one subject, often the result in a lack of focus. 3. Clarify ideas by reviewing list item by item and clarify any items that participants have questions about. Discuss the meanings of each item before moving on. Stick to defining strengths. Restrain the team from talking about solutions at this point in the process. 4. Prioritize by identifying the top three or so strengths that are most significant. Sometimes the top strengths are obvious and no vote is necessary. In that case, simply test for consensus. Otherwise, give participants a few minutes to pick their top issues individually. One possible way is to allow each person to cast three to five votes. Identify the top items and confirm the selections. 5. Summarize strengths. A few words to define or explain each Strength can be helpful. Steps 1-5 for Weaknesses, Opportunities, and Threats SWOTs can be demonstrated in graph form or a narrative (writing) depending on the nee

Strength Internal	Weakness - Internal
Opportunity External	Threat - External