Assignment Specifications

Purpose:

The student will gain experience in applying the marketing research process, collecting secondary data, and providing recommendations for and organization's strategy

SKY HIGH Real Estate Developers want to understand the present structures of Australian households and

families, as well as how these structures will change in the next 20 years. This will allow them to plan for the

kinds of properties that are in demand now and in the future. Using secondary data sources, find this

information for the real estate developer. This secondary data can be obtained from a variety of credible

sources, including The Australian Bureau of Statistics website (www.abs.gov.au) and searching for 'family

characteristics'. The most recent publication, released in 2015, is entitled 4442.0 - Family Characteristics and

Transitions, Australia, 2012--13, available at w..s@.NSF/mf/4442.0 You can also

gain some insight from:

https://quickstats.censusdata.abs.gov.au/census_services/getproduct/census/2016/quickstat/036 You may

also source data from other credible sights.

The assignment Structure should be as the following:

1.Introduction

Introduce the main problem the real estate developer is facing and how the data will be collected

2.The research Process

2. 1.Define the Problem

Clearly explain the problem that requires market research

2. 2.Planning the research design

Explain why secondary data will be used in this research

2. 3.Planning the sample

Provide information on the sample sizes used for the data you are using (this will come from the research organization)

2. 4Collecting the data

This is one of the main sections (it should be around 300 words). Show the data you have collected. This should be well organized and easy to understand.

2. 5Analysing the Data

This is one of the main sections (it should be around 300 words). Explain what the data means in the context of the problem.

3.Formulating conclusions and recommendations

Conclude the research and provide two specific recommendations for the real estate developer. 4. References