Question: Assignment [ SWOT Analysis ] ( Chapter 3 & 4 ) Identify your brand. Apply the product - market expansion grid to your brand. 1

Assignment

[

SWOT Analysis

] (

Chapter

3

4)

Identify your brand.

Apply the product

-

market expansion grid to your brand.

1)

Explain briefly for each step of the product

-

market expansion grid.

2)

List an example how your brand can develop growth strategies for each stage in the table below:

Existing Products

New Products

Market Penetration Product Development

Existing Markets

Market Development Diversification

New Markets

3 .

What are some of the unique challenges your brand faces nowadays? List at least

2

examples and explain each.

4 .

What are the microenvironmental factors for your brand? List at least

3

examples and briefly explain each.

5 .

What are the macroenvironmental factors for your brand? List at least

3

examples and briefly explain each.

6 .

Conduct a SWOT analysis for your brand. List at least

3

examples for each component and explain briefly in the table below:

Strengths Weaknesses

Opportunities Threats

7 .

Reference list.

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