Assignment Task:

Step $1$: Choose a Global Company$-$ Select an international company that operates in multiple countries in the technology, automotive or pharmaceutical sectors$.$ The company should be wellknown and have enough publicly available data for analysis. Companies from these sectors include Examples: $*$ Apple Inc. $($Technology$)*$ Toyota Motor Corporation $($Automotive$)*$ Pfizer Inc. $($Pharmaceuticals$)$

Step $2$: Based on the company's operations globally, research the Company's International operations. Conduct thorough research on the company's operations for expanding into international markets. The following format must be utilised for preparing your report.

Cover Page $($Include company selected, Name, ID#$,$ Date of Submission, CI's information, course code and name$)$

Executive Summary $($One page$)(5$ marks$)$

a$.$ Overview of all areas to be addressed in the paper

b$.$ Purpose of the assignment

c$.$ Mention of specifics as discussed in each section of the paper

Introduction to the Company $(10$ Marks$)$

Describe the company's history, core business, and key markets.

Highlight the company's global presence: in how many countries does it operate?

Include key performance indicators $($KPIs$)$ like revenue, market share, or number of employees. HINT: For Apple Inc., you might note that it operates in over $100$ countries, and its products, including iPhones and MacBooks, dominate the premium electronics market. The company's annual revenue exceeds $$200$ billion, with over $60\%$ coming from international markets.

Market Entry Strategy $(20$ Marks$)$

Discuss all the modes of entry strategies as discussed in the course. Analyse and discuss how the company entered key international markets based on the modes of entry as discussed in the course with the use of information from the company operations to support your discussion. Did they choose exporting, licensing, franchising, acquisitions, wholly owned subsidiaries or strategic alliances?

Discuss why the company chose these strategies in different markets. For each entry mode the rationale must be clearly stated with the use of information from the company operations to support your discussion with the use of information from the company operations to support your discussion. HINT: Were these decisions based on factors like risk management, cost, local regulations, or competitive advantage?

Evaluate the success of these strategies and any challenges faced during implementation of each of the modes discussed. HINT: For Toyota, you could examine its decision to establish wholly owned manufacturing plants in countries like the U$.$S$.$ and the U$.$K$.,$ where local production helped Toyota avoid tariffs and logistics costs while meeting local demand.

Inclusion of scholarly peer reviewed journal literature.

International Strategy $(15$ Marks$)$

Discuss all the international business strategies as discussed in the course. Analyze the international strategy based on the international strategies as discussed in the course for the company selected in two of the countries that they operate in with the use of information from the company operations to support your discussion. Suggest an international strategy as discussed in the course for the company and one of its products in a selected country based on a discussion of all strategies discussed in the course $($note$,$ the suggestion must be feasible based on the country analysis and product$).$

Inclusion of scholarly peer reviewed journal literature.

Global Competitive Advantage $(10$ Marks$)$

Detailed SWOT Analysis of the company $($information on the products must be included$)$; full sentences must be included

As discussed in the course, state and discuss three $(3)$ skills which an international manager should possess. Use the CEOs of the company selected and find examples relevant to the skills being discussed. The examples must include specifics so the relevance of the example to the skills is evident.

Inclusion of scholarly peer reviewed journal literature.

Recommendations $(10$ Marks$)$

Offer three $(3)$ recommendations on how the company can enhance its international business strategy going forward. HINT: Should they modify their approach in specific regions? Be specific with the country$/$region$.$ Base your recommendations on current trends in international business, such as digital transformation, sustainability, or geopolitical changes. HINT: You might recommend that a company like Pfizer increase its focus on sustainability in specific emerging markets, where environmental concerns are becoming more prominent among consumers and governments. You need to be specific in terms of how these would be actioned in the organisation.

Inclusion of scholarly peer reviewed journal literature.

Conclusion $(5$ Marks$)$

Provide a summary of your analysis.

Restate main points as included in each section and way forward in the future.