Assignment Task

Your organisation is facing a problem. Your manager has decided that the problem

can be solved by analysing a data set. You have been asked to do the data analysis

and report your findings and recommendations.

For the data set, you CAN choose a published data set, e$.$g$.,$ that you found by web search.

You MUST use data that already exists. You MUST NOT create new data, because

you don't have ethical approval to collect new primary data.

An example of a business problem is falling revenues from sales. The question

could be: "Why are sales falling? The data set to analyse could be the last year of

unit product sales for all product lines across all channels.

Part $1$

Summarise and characterise the problem that needs a solution through data

analysis. Formulate a question that will be answered through analysis of the data

set.

Part $2$

Critically analyse the methods that appear to have been used to gather the data.

You may make assumptions. For example, you could assume that the data set was

created from a survey of customers, so you could critically analyse the survey

design, execution and sampling.

Part $3$

Execute appropriate data analytics activities to answer the question you created in

Part $1,$ and present your findings and recommendations based on your analysis.