Assignment $$ The Tasks Task $$ e$-$CRM $(30\%)$You are required to select an organization under the Airline industry $$ its digital platforms and customer journey $$experience $-$ and do a thorough analysis of their e$-$CRM approaches and issues, as well as recommendations for the $$organization of your choice. $$You must provide the background and information of the company, as well as the intended target audience and profiles, $$along with the e$-$CRM analysis on its existing website and previous campaigns, highlighting the key issues with their e$-$CRM segments and presenting e$-$CRM solutions and recommendations. The recommended and suggested outline for this part of the presentation should look like this: $$a$.$ Background$/$Introduction of the Company $(10$ Marks$)$b$.$ Target Audience, Profiles and Market $(15$ Marks$)$c$.$ e$-$CRM Analysis $$ Current Website $(20$ Marks$)$d$.$ e$-$CRM Analysis $$ Past Web$/$Digital Campaigns $(20$ Marks$)$e$.$ e$-$CRM Issues $$ Current Website & Past Web$/$Digital Campaigns $(25$ Marks$)$f$.$ e$-$CRM Recommendations $$ Summary of Solutions