ASSIGNMENT (Total 100 marks) Acme lConsulting Group has been engaged by Mrs Lee to assist her to start a premium cakery chain in Singapore. Mrs Lee is a retired private banker, who has decided to leave the finance industry to focus on her love for cakes and desserts. While Mrs Lee has no prior business experience or knowledge in the bakery and confectionery business, she would like to be able to open up to three premium cakery and dessert shops under the brand name "Cakes 8.: Such\". During the rst meeting with Acme Consulting Group, Mrs Lee confessed that she's not familiar with the amount of time needed to achieve this objective. Nevertheless, she would like to get all three outlets running within 12 months (from the first initial meeting). She would also like to create a brandnew cake menu with at least fifteen different cake avours which reected the "avours of Singapore". Supplementing the cakes would be desserts such as tarts and pastries which could be put on the display counter in the outlets. "It would be lovely to have the cakes and pastries all laid out beautifully and elegantly for customers to choose," she added. In terms of the outlets, Mrs Lee would like to have one outlet in the central shopping area in Orchard Road area as the agship cakery, while the other two outlets could be placed in the heartlands. Mrs Lee is concerned with the rising rental costs and would like Acme to factor this as part of the consultation in recommending and securing the eventual three locations. In addition, IVIrs Lee would like to have an \"Instagramnlable\" design concept which would attract Singaporeans to come to her cakery to snap photos, and hence would like Acme to undertake the overall branding, design, and markean in addition to the abovementioned areas of recipe creation, location scouting and interior design concept. Other areas not mentioned but also included would be licensing, intellectual property, etc. (i.e., all areas required to launch the brand). Mrs Lee has a total budget of $531.5 million dollars for the project which includes all scope of work covered by the consultation. The consultation fees are also factored into this budget. The CEO of ACME Consulting Group has tasked your team to work on this project. Nevertheless, the CEO is concerned with scope creep, and wanted the team to define the project as clearly as possible. Question 1 Develop a detailed Project Scope Definition document for "Cakes & Such". The document should comprise the following: {a} Project Objective. Define the overall objective for this cakery project