Assignment

What is the problem with Yahoo$-$US campaigns when compared with Google US$?($Explain with the data you have or the analysis you have performed. In Answer use numbers also not just words.$)$

How should the problems be addressed at Air France? $($Overall recommendations for the company in terms of their digital$/$internet marketing$)$

For the publisher having CTR and landing page recommendations, what further strategy you could come up with? $($Explain details of improvements$)$

What bidding strategies Air France should use for Google US campaigns? $($Explain why as well$)$

For an agency such as WPP $-$If the existing business model needs to change, what would the agency's business model look like? $($Hint: current data and metrics to what they can provide. Consider future opportunities from the programmatic ads class$)$