Assignment-2 Please read the case "Employees Make A Difference at Amy's Ice Creams" HR IN SMALL BUSINESS at the end of Chapter 16, Strategically Managing the HRM Functions available in your textbook Human Resource Management: Gaining A Competitive Advantage-Noe, Hollenbeck, Gerhart, Wright, I le., and answer the following questions: Assignment Question(s): (Marks 5) 1. Which elements of a customer-oriented HRM perspective does Amy's Ice Creams seem to have? (See Figure 16.2.) 2. Suppose Amy's hired you as a consultant to evaluate whether the company has an effective HRM function. Which outcomes would you look for? How would you measure them? 3. Generally, a small ice cream shop such as Amy's cannot afford to pay store workers very high wages. How well do you think the company can achieve high employee satisfaction without high pay? What can it do to foster satisfaction besides the efforts described here? How could e-HRM support these efforts? HR IN SMALL BUSINESS Employees Make a Difference at Amy's Ice Creams One of the bright spots for hungry people in Austin, Texas, is Amy's Ice Creams-i factory on Burnet Road at one of tewat Any's stores Founder Amy Miller who dropped out of medical school to start the business, figures it is just another way to make a difference in people's lives offering customers a fun place to celebrate or cheer up Miller had been paying for med school with a job at Steve's To Cream, but when the company was sold, the thought the new owners were 100 stodgy to the opened her own ice cream shop. Given the motivation to strike out on her own, it's not surprising that her goal is to manage her employees in a different way, one that combines informal fun with cate for others The spirit of fun is defined by the employee selection process Miller invented, When interviewing candidate Miller hands them a white paper bag with the instruction to make something creative and show her later One applicantured it to make a hot air balloon Another put food in a bag, gave it to a homeless person, took a photo of the gift, and put the photo in the bag to return as the creative offering Job design also plays up the fun Amy's prited employees don't just scoop up ice cream but also come up with ways to create a playful atmosphere. The company encourages workers to juggle shakers or give way a scoop of ice cream to a customer who is willing to sing and dance Job design also plays up the fun. Amy's prized employees don't just scoop up ice cream but also come up with ways to create a playful atmosphere. The company encourages workers to use thakers or give away a scoop of ice cream to a customer who is withing to sing and dance While the two painted concrete cows that sit in front of the Amy's factory are an emblem of the company's commitment to fun, is commitment to caring has a more uplifting sige: Amy's Ice Creams funded the construction of a room in a local children's CCHC Center. The room resembles an ice cream shop and includes freezers stocked with ice cream--a treat that patients can share with visiting family members Service to the community is also connected to employee engagement At Amy's the employees choose the charities the company will support a prom hosted by Amy's cowy year, the company selects a King and Queen to honor based on which employees did the most compos-pomored charitable work in this way, employee rewards are tied to the company's value Fun and community service aren't just a way to be nice, they also have made Amy's Soe Creams a company ice cream lovers care to buy from The company reape millions of dollars in sales and has expanded the number of location to meet growing demand in Austin as well as in Houston and San Antonio Still, it's not just about the revenues Co-owner and Amy's husband Steve Simmons told a reporter,We never want to be a mega-company. When we don't know employeest names, there's a