Question: Associated Objective Apply the five promotion mix tools for communicating customer value Describe the major decisions involved in developing advertising content Define the role of

Associated Objective

  • Apply the five promotion mix tools for communicating customer value
  • Describe the major decisions involved in developing advertising content
  • Define the role of PR in the promotion mix

Discussion Question

Prompt #1: Explain how you would use personal and nonpersonal communication channels to promote a political candidate. Why?

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