Assume a business entity of your choice is planning to introduce a new product or service. Construct a market research plan that shows five (5) steps that might be taken to determine the viability of the offering and methods for bringing it to market. Be sure to describe the business and the products or services being marketed. The steps should be discussed in a sequential manner illustrating how the plan progresses from one step to the next.

For the same business , write five (5) close-ended and five (5) open-ended questions to be used in a questionnaire surveying the existing or potential marketplace. Underneath each question describe the purpose or rationale for asking the question. In addition state your method of administration for the survey and explain how it fits into one (1) or more components of the overall marketing decision support process that you discussed in the question above.

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Market Research Plan Introducing a Smart Home Automation System Business Description The business in question is a technology company specializing in smart home solutions The new product to be introdu... View the full answer