Assume ABO Wind is developing a pricing strategy for its services to be rolled out in Egypt. It is planning on focusing its initial marketing efforts on the Government of Egypt, with the eventual objective of building wind farms on government property. Examine how each of the following factors affecting international pricing decisions will influence ABO Wind'spricing strategy (two marks for each factor).

• Firm factors
  • Firm positioning
• Service factors
  • Most important service feature
  • USP
  • Service cost structure
• Environmental factors
  • Government influences
  • Inflation
  • Currency fluctuations
• Market factors
  • Ability to pay

Make sure to state any assumptions that you make on any of the above factors clearly.

CASE STUDY LINK : https://www.abo-wind.com/media/en/pdf/annual-reports/annual-report_abowind-2019-en.pdf