Assume Annies Homemade divides its total annual sales of $650,000 into two sales channels: in-store sales and
Question:
Assume Annie’s Homemade divides its total annual sales of $650,000 into two sales channels: in-store sales and mobile sales. The in-store sales comprise 65% of total sales and the mobile sales account for 35% of total sales. The variable expense ratio is 30% for in-store sales and 40% for mobile sales. Variable expenses are a higher percentage of sales in the mobile sales segment because of various factors, such as price discounts offered to high-volume customers, packaging costs, and incremental fuel costs. Of the company’s total annual fixed expenses of $240,000, $10,000 is traceable to in-store sales, $15,000 is traceable to mobile sales, and the remainder are common fixed expenses. The common fixed expenses—the three largest of which include employee-salaries($120,000), equipment depreciation ($40,000), and store rent ($36,000)—would be avoidable only if the company went out of business
- Prepare a contribution format segmented income statement that divides Annie’s Homemade’s total sales into two sales channels: in-store sales and mobile sales.
- For the mobile sales segment:
a. What is the break-even point in dollar sales?
b. Assuming an average selling price of $4.50 per serving, what is the break-even point in number of servings (round your answer up to the nearest whole number)?
- For the in-store segment:
a. What is the break-even point in dollar sales (rounded to the nearest dollar)?
b. If the in-store segment’s unit sales grow by 5% and all else holds constant, then what would be the impact on profits (rounded to the nearest dollar)?