Question: Assume that a company has decided to include customer defection rate and sales growth rate as performance measures within its balance scorecard. The if -

Assume that a company has decided to include "customer defection rate" and "sales growth rate" as performance measures within its balance scorecard. The if

-

then hypothesis statement that would best describe the company's goal with respect to these two measures would be:

Multiple Choice

If the customer defection rate increases, then the sales growth rate will decrease.

If the customer defection rate increases, then the sales growth rate will increase.

If the customer defection rate decreases, then the sales growth rate will decrease.

If the customer defection rate decreases, then the sales growth rate will increase.

11

12

Assume that a company has decided to include

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