Question: Assume that we look at a scatter plot where the independent variable is the the total money spent in TV advertising, and the dependent variable
Assume that we look at a scatter plot where the independent variable is the the total money spent in TV advertising, and the dependent variable is the company's profits. The correlation coefficient is r = 0.754.
We also consider a scatter plot where the independent variable is the total money spent on internet advertising, and we use the same dependent variable of company profit. The correlation coefficient is r = 0.872.
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