Question: Assume that you are developing a questionnaire about a new sandwich for McDonald's. Use this situation to oue- line the procedure for designing a questionnaire.

Assume that you are developing a questionnaire about a new sandwich for McDonald's. Use this situation to oue- line the procedure for designing a questionnaire.

Give examples of poor questionnaire wording, and explain what is wrong with each question.

Once a questionnaire has been developed, what other fac- rors need to be considered before the questionnaire is put into the hands of interviewers?

Why is pretesting a questionnaire important? Are there some situations in which pretesting is not necessary?

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