Assume that you are the executive manager of a digital marketing/advertising company that has been struggling...
Fantastic news! We've Found the answer you've been seeking!
Question:
Transcribed Image Text:
Assume that you are the executive manager of a digital marketing/advertising company that has been struggling financially for a few years. Your company finally manages to secure a contract with M- Analytics, a political, data analytics, advertising, and consulting firm, which has been working for a major political campaign as a presidential election is approaching. Your company is tasked with designing social media advertising for M-Analytics within the domain of the above project. This contract has brought back hope into your workforce and saved your company from dissolving. While busy managing your teams, a whistleblower approaches to let you know that M-Analytics has acquired a private database, containing information about 50 million Facebook users and currently it is exploiting this dataset to make 30 million psychographic profiles about voters in an attempt to influence their decision-making and votes. This news shocks you and places you in a very complicated position. On one hand, the survival of your company and staff depends on the contract with M-Analytics. On the other hand, if the whistleblower's information is accurate, then the exposure of M-Analytics' misuse of private data can generate a serious PR and potentially, a legal situation for you and your business since you were informed and warned about the inappropriate actions. It is important that you consider the significance of the case (the presidential election) and the power of M-Analytics with respect to its close ties with major political figures. Informed by the above dynamics, apply the Weight-of-Reasons Framework to make a decision and generate a course of action. To assess "the options for action" (i.e., alternative decisions), utilize consequentialism, deontology, and virtue ethics. In addition, please be sure to shed light on how you treat and deal with the whistleblower's information as part of your decision-making process. You should complete each step of the framework with great detail to gradually unfold and reveal a transparent and technical generation and evolution of your final decision/course of action. Identify ethical issue: What is the key ethical issue? Gather Information: What are the major facts that have bearing on the issue? Identify options for action: What are the main options to address the issue? Assess consequences: What are the likely consequences (i.e., the pros and cons) of following through on the proposed options? Apply principles: What key principles should be upheld regardless of the consequences? Shor-term fix: What should be done now? Long-term solution: What must be done over time to address the issue's root causes? Learn and improve at ethical decision-making: What can be learned that is of lasting value to self and workplace from engaging in the above process? Assume that you are the executive manager of a digital marketing/advertising company that has been struggling financially for a few years. Your company finally manages to secure a contract with M- Analytics, a political, data analytics, advertising, and consulting firm, which has been working for a major political campaign as a presidential election is approaching. Your company is tasked with designing social media advertising for M-Analytics within the domain of the above project. This contract has brought back hope into your workforce and saved your company from dissolving. While busy managing your teams, a whistleblower approaches to let you know that M-Analytics has acquired a private database, containing information about 50 million Facebook users and currently it is exploiting this dataset to make 30 million psychographic profiles about voters in an attempt to influence their decision-making and votes. This news shocks you and places you in a very complicated position. On one hand, the survival of your company and staff depends on the contract with M-Analytics. On the other hand, if the whistleblower's information is accurate, then the exposure of M-Analytics' misuse of private data can generate a serious PR and potentially, a legal situation for you and your business since you were informed and warned about the inappropriate actions. It is important that you consider the significance of the case (the presidential election) and the power of M-Analytics with respect to its close ties with major political figures. Informed by the above dynamics, apply the Weight-of-Reasons Framework to make a decision and generate a course of action. To assess "the options for action" (i.e., alternative decisions), utilize consequentialism, deontology, and virtue ethics. In addition, please be sure to shed light on how you treat and deal with the whistleblower's information as part of your decision-making process. You should complete each step of the framework with great detail to gradually unfold and reveal a transparent and technical generation and evolution of your final decision/course of action. Identify ethical issue: What is the key ethical issue? Gather Information: What are the major facts that have bearing on the issue? Identify options for action: What are the main options to address the issue? Assess consequences: What are the likely consequences (i.e., the pros and cons) of following through on the proposed options? Apply principles: What key principles should be upheld regardless of the consequences? Shor-term fix: What should be done now? Long-term solution: What must be done over time to address the issue's root causes? Learn and improve at ethical decision-making: What can be learned that is of lasting value to self and workplace from engaging in the above process?
Expert Answer:
Answer rating: 100% (QA)
Identify ethical issue The key ethical issue here is the misuse of private data by MAnalytics for the purpose of influencing voters decisionmaking and potentially manipulating the democratic process T... View the full answer
Related Book For
Accounting concepts and applications
ISBN: 978-0538745482
11th Edition
Authors: Albrecht Stice, Stice Swain
Posted Date:
Students also viewed these general management questions
-
Planning is one of the most important management functions in any business. A front office managers first step in planning should involve determine the departments goals. Planning also includes...
-
The new line character is utilized solely as the last person in each message. On association with the server, a client can possibly (I) question the situation with a client by sending the client's...
-
At Acme Corp., the firm's senior managers approach marketing implementation with the belief that marketing strategy should be developed at the top of the organization and then transmitted to lower...
-
The U.S. penny is made primarily of zinc. There have been several times in recent years when zinc prices have been high, and it has cost the U.S. Treasury more than one cent to manufacture a penny....
-
A particle of mass m moves in a potential given by V (r) = rk. Let the angular momentum be L. (a) Find the radius, r0, of a circular orbit. (b) If the particle is given a tiny kick so that the radius...
-
Which one of the following is a spontaneous process? (a) Dissolution of \(\mathrm{CuSO}_{4}\) in \(\mathrm{H}_{2} \mathrm{O}\) (b) Reaction between \(\mathrm{H}_{2}\) and \(\mathrm{O}_{2}\) to form...
-
Cayemberg Company maintains a checking account at the Commerce Bank. At July 31, selected data from the ledger balance and the bank statement are shown below. Analysis of the bank data reveals that...
-
Tuesday January 20, 2020. Plaintiff: Peter Grobe Defendant: High Point Insurance Company The plaintiff Peter Grobe (36), a resident of St Catherine's Ontario and a previous client of the defendant...
-
A good friend or yours, Kelly Ford, has decided to leave his corporate job to launch a private Web marketing firm. He is putting together his business plan and asks you, Ive read several books and...
-
Determine the current I1, I2 and I3, flowing through the following circuit using mesh current method. 30 10 0 10V 100
-
Write an essay that review of the movie "My Cousin Vinny" that can focus on any part of the movie or a character in the movie. The essay portion alone should be about five hundred words.
-
The Podrasky Corporation is considering a $225 million expansion (capital expenditure) program next year. The company currently has $400 million in net fixed assets on its books. Next year, the...
-
a) Briefly explain the difference between a profession and a professional, and whether (providing examples) all participants must be professional to be regarded as a profession. b) Discuss whether...
-
A project that provides annual cash flows of $22,000 for 6 years costs $62,000 today. a. If the required return is 15 percent, what is the NPV for this project?
-
If the cash amount started with $ 5 0 0 0 debit balance and add $ 6 0 0 0 in receipts and $ 2 0 0 0 in payments, what is the ending balance in cash?
-
The following ER diagram shows that one class can contains multiple students, but one student only belongs to one class. Which attribute that is deleted will allow the entity set to be replaced by an...
-
Chris Zulliger was a chef at the Plaza Restaurant in the Snowbird Ski Resort in Utah. The restaurant is located at the base of a mountain. As a chef for the Plaza, Zulliger was instructed by his...
-
In your opinion, what is the primary objective of determining pretax financial accounting income? How does this objective differ from the objectives of determining taxable income as defined by the...
-
Why are external failure costs generally the highest of the costs of quality (COQ)?
-
Using the following information, compute total current liabilities. Inventory Loan payable (due in 14 months) Capital stock. Cash Mortgage payable (due in 30 years) . Loan payable (due in 6 months)...
-
Use the Chart screen (Chart ) to generate historical prices of a selected stock and its call and put options with different expirations and expiration. Select a period in which the options were...
-
Use the Chart screen (Chart ) to generate historical prices for the S\&P 500 spot, and call and put options on the index with different expirations and expiration. Select a period in which the...
-
Suppose just prior to going ex-dividend, XYZ stock is trading at \(\$ 65\) and is expected to go ex-dividend with a dividend expected to be worth \(\$2.50\) on the ex-dividend date. What advice would...
Study smarter with the SolutionInn App