Assume that you are the marketing professional for a company that manufactures a line of hair care products, such as shampoos, conditioners, gels, and sprays Your boss has informed you that she is going to recommend a dramatic price increase to the product line Outline how you would convince her that you can't make pricing decisions without considering the other elements of the marketing mix Why do you think the marketing department should consider the implications of a price increase on the

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Its easy to think that raising your prices will automatically have an adverse effect on sales volume but that is not always the case How your customers react to pricing adjustments depends on the prod... View the full answer