• Assume that you are the Vice President, Business Development Samuel Vulli, for your Manufacturing company Canadian Plastic Plus.
• You have received an email from Sasha Gupta, a Product Manager within your company. She is responsible for new product development in your plumbing product line. She reports directly to you.
• Sasha has emailed you with a proposal request to attend a tradeshow to exhibit her new Grease Interceptor plumbing product. The product is designed for restaurant use to collect grease before it enters the sewer system.
• You have a good relationship with Sasha, and she is an excellent employee who is always eager to find new ways to improve the customer experience, the user experience, and increase profits.
• However, you cannot approve this proposal for the following reasons:
  • The tradeshow conflicts with another tradeshow the company is attending, and the booth will be in use.
  • The tradeshow will cost over $20,000 USD to exhibit, travel, and stay. This was not budgeted in the current year.
  • The tradeshow is not one that is dedicated to restaurant owners so it will not generate as much traffic or interest in this specific product.

Directions

After reading the attached action request letter, write a tactful 'Negative News' letter replying to Sasha Gupta denying her proposal. You may use any of the information above to explain your denial or any other explanation that would seem reasonable and meaningful in this situation. Include a suggestion or recommendation that would be suitable for the situation.

Reminders

Create the letter in Email format

• Be sure your response follows an indirect approach within your email pattern (opening, body, closing) using the negative news strategies learned including a new subject line.

Length

Each response should be approximately one page in length, including your email template at the top and signature/sign off at the bottom. Remember, there's no word count in business this is just a guideline.

Answer rating: 100% (QA)

Subject Denial of Tradeshow Proposal for New Grease Interceptor Product Dear Sasha I hope this email finds you well I appreciate the effort youve put ... View the full answer