Assume that you start an ice cream shop. Formulate a mission statement(s) to the shop. What factors should be considered to formulate the mission statement? Explain those factors in detail

The factors are:

• Target Audience.This might include members, employees, contributors and the community. The mission statement can be targeted at a combination of these groups or just one of them.
• Length.Some mission statements are only a single sentence, while others are very long, and encompass visions, philosophies, objectives, plans, and strategies. Generally, it's best to come up with something in the middle that's concise and easy to understand and actionable a document your organization will actually use to make decisions.
• Tone.Establishing the correct tone involves a process of intentional word selection. If the language is too flowery and cumbersome, a great mission statement may not be taken seriously. Use appropriate language that's directed at the target audience and reflects the makeup of the organization.
• Endurance.A mission statement should be able to withstand the test of time and, ultimately, have meaning in the long-term picture of the organization. By the same token, a mission statement should also remain current to reflect changes in your not-for-profit group and its environment. A statement created years ago may no longer be relevant.
• Uniqueness.Since every not-for-profit organization is different, a mission statement should be customized to reflect your needs and goals.