Assume the annual profit from a credit-card customer is year 1 $100, year 2 $125, year 3
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Assume the annual profit from a credit-card customer is year 1 $100, year 2 $125, year 3 $150, year 4 $150, year 5, $150, year 6 $200, year 7 $250.
Each year there is a 100% chance of keeping the customer and the discount rate is 15%.
What is the present value of this customer over the next seven years?
Related Book For
Income Tax Fundamentals 2013
ISBN: 9781285586618
31st Edition
Authors: Gerald E. Whittenburg, Martha Altus Buller, Steven L Gill
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