Question: Assume you and your group have set up the data for conjoint analysis for your product as follows: Attributes Levels A 3 Att. A has

Assume you and your group have set up the data for conjoint analysis for your product as follows:

Attributes Levels
A 3 Att. A has 3 levels
B 3 Att. B has 3 levels
C 4 Att. C has 4 levels

You also collected rankings data for all the profiles. Based on your understanding of conducting Conjoint Analysis:

  1. How many product profiles can be generated?
  2. How many independent variables will you include in the dummy variable regression?
  3. How many dependent variables will you include in the dummy variable regression?
  4. How many importance weights will your analysis generate?
  5. Why is the regression analysis called dummy variable?

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