1. Assume you are a data scientist at Uber. Based on the information in chapter 8, can you make any additional recommendations to the company regarding how to motivate its drivers?
2. Do the motivational techniques used by ride sharing companies create ethical concerns? Is attempting to get workers "addicted" to driving moral?
3. Using the job characteristics model, evaluate whether Uber drivers are high or low on skill variety, task identify, task significance, autonomy, and feedback. Remember that this job involves interacting with people (i.e., strangers) as much as it does driving them around. How might Uber drivers use job crafting to reframe their jobs?