Assume you are a manager for a major league sports team working with an athlete that has a Nike endorsement deal. You have valued this player at $10 million per year and are prepared to offer a contract. However, the player feels that since they have an endorsement deal with Nike there is value in THAT for the organization. Could there be value for the organization? Why or why not? As a manager how might that be measured and quantified?

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Yes there could be value for the organization if the athlete has an endorsement deal with Nike The e... View the full answer