Assume you are conducting a study to determine the importance of brand names and features of mobile phone handsets. What types of questions would you use—open-ended, closed-ended, scaled?—and why? Suggest six to eight questions that you would ask and in what sequence you would ask them to someone? 

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Introduction When conducting a study to determine the importance of brand names and features of mobile phone handsets its essential to gather comprehensive and insightful data from participants The ch... View the full answer