Assume you are developing a distribution strategy for a new brand of ice-cream. How would your positining strategy for the brand affect your choice of distribution strategy?

		If you would like to position your brand as a premium ice cream brand, a selective strategy including retailers like Whole Foods, would be a good fit.
		You should use an intensive distribution strategy if this is going to be an expensive brand of ice cream.
		Ice cream is typically sold with an exclusive distribution strategy, so you should choose that for your brand as well.
		Ice cream is primarily sold through specialty retailers, no matter what the positioning strategy of the brand.
		The positioning strategy should not influence the distribution strategy since you need to use the same distribution strategy as other ice cream brands.

Specialty retailers _____________________________.

		only sell private label products
		specialize in products from one brand
		offer a narrow, but deep assortment
		usually have lower gross margins than other types of retailers
		focus on a narrow target market