Question: Assume you are given the task of developing retail packaging for a new product. The product and package will be produced in a small town
Assume you are given the task of developing retail packaging for a new product. The product and package will be produced in a small town in China and then shipped and sold in the United States. The product will be small runs at first and the package will be a folding carton with a three color print. What print methods might you consider for the first smaller runs? Would you change to a different method if the product does well and goes into larger production runs? Justify your reasoning and considerations. Various print methods, 1. Offset Printing * Their advantages and limitations * Cost considerations, and * Potential implications for product quality * Customer perception 2. Digital Printing * Their advantages and limitations * Cost considerations, and * Potential implications for product quality * Customer perception Provides recommendations for selecting appropriate print methods based on the current and potential future production requirements. 3. Flexographic Printing * Their advantages and limitations * Cost considerations, and * Potential implications for product quality * Customer perception
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