Assume you are in 2055, as an executive of Honda Motors. The industry is on the place of newest revolution in car manufacturing: the flying automobiles. Many researcher believes that they have enough technological resources to cover above roads suing a magnetic field, resulting in fasting travel times, less carbon emission and cheaper maintenance. You as strategic marketing manager at Honda has duty to decide whether Honda should be first mover in the emerging market.

Your employees gather the following data for you.

•Honda is passionate about maintaining strong brand name.

•Honda has large amount of cash idle so that they can invest into new projects.

•The flying car has expected to rapidly changing car industry in next 10 years.

•There are currently two suppliers available that provides a body parts for flying car build up.

•Experts believe that the switching cost will be high for consumers since the magnetic field is controlled by the company who first build it. 

By using knowledge of first mover marketing strategy, write a report that outlines the advantages and disadvantages of Honda segmenting the market by becoming the first mover in the flying automobile space

Answer rating: 100% (QA)

Subject Strategic Analysis of Hondas Position as a First Mover in the Flying Automobile Market Executive Summary As the Strategic Marketing Manager at Honda Motors the prospect of Honda entering the f... View the full answer