Assume you are responsible for developing the appropriate marketing mix (product, price, distribution, promotion) for a new sports medicine clinic set to open next year for University Health System, located in downtown Philadelphia, PA that is attempting to target both urban and suburban service areas.  The information you provide will be used to develop and implement a strategy by system health executives. Provide reasoning as to how the marketing mix will be used, which items are more important for this initiative (or all they are?), and the implications on the health system as a whole resulting from the sports medicine clinic.

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Developing a marketing mix for a new sports medicine clinic that aims to serve both urban and suburban areas in downtown Philadelphia PA is a crucial step in attracting patients and ensuring the succe... View the full answer