Assume you are the owner of a small chain of organic grocery stores, Organic Buzz (OB).  OB is recognized for its high level of quality and its dedication to healthy living. OB has six core values:

1.        Dedication to its employees. OB sees its employees as family, where family comes first. Employees are offered a profit-sharing plan and are provided with training in all areas of the OB operations. OB hires employees who are excited about healthy living.   

2.        Respect for the environment and the planet. OB considers the planet its key stakeholder. It takes actions to recycle and to reduce waste and packaging. OB believes that it is better to reuse than recycle, so it offers many refilling options in its stores to support this practice.

3.        An unwavering dedication to quality and health. OB purchases only organic fruits and vegetables. For packaged products, it expects 90% of the ingredients to be from certified organic sources. OB runs a program that identifies food that is “close to spoilage” and donates it to local food banks. Produce for sale is extremely fresh and high quality. OB employees are encouraged to take any produce that is substandard off the shelf and report it to their supervisor.   

4.        Sharing of profits through community events. OB puts 15% of its profits back into the community through various programs such as boys and girls’ clubs, food banks, drop-in shelters, school fundraisers, etc. 

5.        Partnerships with suppliers who are committed to the same values. OB takes care to choose and carefully vet suppliers who are also focused on quality and sustainability. 

6.        Caring for its customers and their needs. OB considers its customers’ health and wellness as its highest priority. Customers provide feedback through email and instore customer surveys that are carefully reviewed by store managers. 

Develop a balanced scorecard for OB. It should have at least five measures for each of the four balanced scorecard perspectives (20 measures total). You can be creative and imagine what a BSC might look like for this company. Feel free to make assumptions about OB’s goals and objectives. Use the format below to set up your BSC:

Perspective	Objective What objective will the measures help track?	Measure Each measure should be specific, measurable, attainable, and relevant.
Financial
Customer
Internal operations
Learning and growth