Assume you are working as Marketing Manager at Tourism Queensland and given a task to promote tourism in the Queensland State: Please provide the following details:

Executive Summary

Background/Context

Summary of the previous campaign (Performance Report used in Assessment Task2)

Situation Analysis (e.g., COVID -19, recent floods, drought economic crises)

New Marketing opportunities

External factors

Internal Impact

Costs

Likely Benefits

Risks and Contingencies (Risk management strategies)

Feasibility for Implementation

Marketing Goals and Objectives

Marketing SWOT Analysis

Key Stakeholders

Key Performance Indicators

Legal and Ethical Considerations