Question: Assume you have collected data regarding customer satisfaction from 300 customers but 40 respondents did not complete the questionnaire or skipped questions. The questionnaire is
Assume you have collected data regarding customer satisfaction from 300 customers but 40 respondents did not complete the questionnaire or skipped questions. The questionnaire is comprised as follows:
- 3 questions regarding customer behavior including how often customer purchases and products purchased
- 4 questions regarding customers satisfaction with the company, products and services
- 5 demographic questions (i.e. age, sex, zip code, education, and family status)
What would you suggest is a good policy for determining whether or not a respondent should be removed from the data for not having enough information?
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