Question: Assuming a fixed amount of menu space, Starbucks should Multiple Choice always choose to add first those items that generate the most revenue. not risk
Assuming a fixed amount of menu space, Starbucks should
Multiple Choice
always choose to add first those items that generate the most revenue.
not risk losing profitable menu items by adding new ones.
always add a new item if it would be profitable, even if it means bumping an existing profitable item.
only offer a new menu item if it replaces one for which the gap between MB and MC is smaller.
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