Question: Assuming that a marketing research study will answer important questions and reduce uncertainty associated with the proposed project, a major question that needs to be

Assuming that a marketing research study will answer important questions and reduce uncertainty associated with the proposed project, a major question that needs to be addressed before starting the study is

How will the questions be defined?

Who will manage the research?

Is top management committed to the project and willing to abide by the results of the research?

Will observational research be considered intrusive?

How will the results be presented?

Assuming that a marketing research study will answer important questions and

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