Assuming that you were invited to one of your best friends' wedding. Therefore, you decided to purchase
Question:
Assuming that you were invited to one of your best friends' wedding. Therefore, you decided to purchase a special product or service as a gift for this important event. Based on this scenario, you are required to create infographic to illustrate your decision-making process by answering the following questions:
(a) Which product or service would you choose?
(b) Step 1: What would be the consumer's actual state and ideal state related to this product/service?
(c) Step 2: How and where would you perform the information search for this decision making? Why?
(d) Step 3: What would be the evaluative criteria for your evaluation of alternatives? Which would be the determinant criterion/criteria? Why?
(e) Step 4: Which purchasing method/s would be most appealing to you for this purchase? Why? (f) Step 5: What would you do if you were dissatisfied with this purchase? Why?
Furthermore, you are required to prepare written essay to discuss how this 5-step decision-making process would be affected by your internal influences, including the psychological factors and individual differences.