Assuming you are working as a manager with a famous Bubble Tea retail company which has a large numbers of branches in Malaysia. Your company is planning in diversifying into a global market. The possible country chosen is China. China is very well known with their high context cultures. It is very crucial to deal and negotiate with China as it could lead to barriers and conflict due the culture differences.

Your company in Malaysia has given you a task, to prepare a briefing paper for a team of managers who are departing for an over assignment to China. Your job is to prepare, compare and present the briefing paper in a very concise form: On important information about the country and its people that is information that will aid the managers to gain better understanding. In addition, a brief explanation on the cultures of China and of how their current social and business customs differ from Malaysia. Assess an industry analysis by describing the internal and external environmental analysis, competitors advantage, and market conditions in a given industry.

Write a report (1500 2000 words) to:

1. Assess the information about China and Malaysia for the following (economy, political, races, religions, geographic, language, food and beverages industry, consumer behaviour, people, etc.).

2. Evaluate the internal and external environmental analysis on bubble tea business in China.

3. Evaluate the competitive advantages of bubble tea business in China.

4. Analyze the findings on opportunities, strength, and competitive advantages in diversifying bubble tea business in China.

5. Recommend and suggest the appropriate mode of entry from the above discussion in diversifying bubble tea business in China.

Report Structure