Assurance of Learning Exercise 8E Developing a Product-Positioning Map for My University Purpose The purpose of this exercise is to give you practice developing product-positioning maps. Nonprofit organizations, such as universities, are increasingly using product-positioning maps to determine effective ways to implement strategies. Instructions Step 1 Join with two other people in class to form a group of three. Step 2 Jointly prepare product-positioning map that includes your institution and four other colleges or universities in your state. Step 3 At the chalkboard, diagram your product-positioning map. Step 4 Discuss differences among the maps diagrammedontheboard.