Astro Digital, a start-up manufacturer of electronics, is launching a new advertising campaign using both print and TV advertising for their new smart pen. The local market has a population of 23 million adults. The company purchased a one-page newspaper ad in the Atlantic Daily News generating 1.3 million impressions and costing $98,900. The also purchased a 30-second TV spot for $247,400 with an adult rating of 14.7% (or 14.7 points). Given this information, what is the reach of a TV ad?

Answer rating: 100% (QA)

To calculate the reach of the TV ad you can use the formula textR... View the full answer