Question: At a general level, why do the Five Forces often deteriorate over time for many companies, i.e. why does the competitive environment become more severe

At a general level, why do the Five Forces often "deteriorate" over time for many companies, i.e. why does the competitive environment become more severe and squeeze margins? When the Five Forces become truly intense, what often happens in an industry? What are many industry observers expecting to happen in the food-delivery business?

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