Question: At a time when most airlines were cutting back on many of the extras on flights like peanuts and reducing leg room, JetBlue broke into

At a time when most airlines were cutting back on many of the extras on flights like peanuts and reducing leg room, JetBlue broke into the market focusing on friendly service, snacks, and legroom. Every part of their branding pushed to communicate the hospitality and fun of flying, This is an example of what concept?

Group of answer choices

Competitive Distinction

Positioning

Branding

Marketing Promotion

Market Share Strategy

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