AT BAT, INC. BACKGROUND You are a sales representative for At Bat, Inc, a manufacturer and marketer of baseball and softball bats, located in South Carolina. You are responsible for calling on a variety of accounts throughout the midwestern United States, many of which are independently owned sporting goods retailers, often in small cities and towns. Before meeting with Casey, you have decided to prepare a series of questions to ask Casey to identify her situational, functional, social, psychological, and knowledge needs. When meeting with Casey you want to ask her several questions so that you can fully understand her needs and then demonstrate to her how you and your company can best satisfy those needs. CURRENT SITUATION You recently scheduled a meeting with Casey Atthebat, owner of Benton Sporting Goods, an independent retail sporting goods store located in a small rural community in southeast Missouri. Casey contacted you after finding your company on the Internet. She is in the process of evaluating several suppliers for her soon-to-be-opened store. ROLE PLAY Location: Casey Atthebat's office at Benton Sporting Goods Characters: You, At Bat, Inc. sales representative, Casey Atthebat, owner of Benton Sporting Goods Action: Using the questions you developed, have a conversation with Casey to assess her situational, functional, social, psychological, and knowledge needs (ask at least one to two questions to assess each need). "Before meeting with Casey you have decided to prepare a series of questions to ask Casey to identify her situational, functional, social, psychological, and knowledge needs. When meeting with Casey you want to ask her several questions so that you can fully understand her needs... Your assignment is to submit this series of questions that you will take to your meeting with Casey to ask