Question: at least 12 - 14 sentences for each topic) , well-reasoned thanks Write a bout American Express-Marketing Plan for a major S&P 500 corporation. Assume
at least 12 - 14 sentences for each topic), well-reasoned thanks
Write a bout American Express-Marketing Plan for a major S&P 500 corporation. Assume that you have been recently hired by the company as their Chief Marketing Officer (CMO). What company? Well, for this term paper, you will be assigned a company from a random list. This will make sure that each student has a unique company to write about.For background information on marketing plans, you will need to do your own research. To get started, here are some general resources and examples:Sample marketing plans from Mplans/Palo Alto Software
- How to develop an effective marketing strategy, from Forbes
- Use these 5 steps to create a marketing plan, from Entrepreneur
- Marketing Plan Guide, from SCORE
Using a local newspaper (such as The Sacramento Bee, The Davis Enterprise, The Mountain Democrat, The Lodi News-Sentinel, The Folsom Telegraph, The Auburn Journal, etc.), campus or university newspaper, and a community or city newspaper, locate stories that include photos of people mentioned in the story. Construct a table of the type of story (human interest, business news, crime, etc.), and the race, ethnicity, gender, and estimated age of the subject. What diversity-related observations can be made from the table?
| Analysis | Type of Story | Diversity Observations |
|---|---|---|
| Story #1: Title, Date, Newspaper source |
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| Story #2: Title, Date, Newspaper source |
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