At LuxeBites, a highend bakery, the team faced a challenge. Despite offering premium pastries and cakes, foot traffic remained stagnant. Through observation, they noticed customers lingered longer at their window displays but seldom entered. Recognizing the need to enhance the overall experience, the team brainstormed solutions.

First, they reimagined their product line, introducing exclusive flavors and exquisite packaging, aligning with the discerning tastes of their target market. Additionally, they revamped the store layout, creating a welcoming ambiance with comfortable seating and inviting dcor

To address pricing, they implemented a tiered pricing strategy, offering basic selections alongside deluxe indulgences, catering to varying budgets. Leveraging digital platforms, they engaged customers through interactive social media campaigns, enticing them with behindthescenes glimpses and limitedtime offers.

Through these initiatives, LuxeBites saw a remarkable uptick in foot traffic and sales, solidifying their position as the goto destination for indulgent treats.

Test Questions:

What aspect of the Ps model did LuxeBites primarily focus on to enhance their product offerings?

a Place

b Promotion

c Product

d Price

How did LuxeBites address the issue of stagnant foot traffic?

a By reducing the number of products

b By revamping the store layout and ambiance

c By increasing prices

d By decreasing advertising efforts

Which marketing approach did LuxeBites utilize to engage with their customers on social media?

a Direct marketing

b Digital marketing

c Guerrilla marketing

d Traditional marketing