Question: At the _ _ _ _ _ _ _ _ _ _ of the purchase decision process, a consumer compares the product with his or

At the __________ of the purchase decision process, a consumer compares the product with his or her expectations and is either satisfied or dissatisfied.
Question 27 options:
A)
Problem recognition stage
B)
Purchase decision stage
C)
Post-purchase stage
D)
Alternative evaluation stage
E)
Information search stage

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