Question: At the end of chapter # 1 2 , read Video Case # 1 entitled Developing an Electric, Head - Turning Mustang. Based on

At the end of chapter #12, read Video Case #1 entitled " Developing an Electric, Head-Turning Mustang". Based on your learnings from chapters #11 and #12, provide 2(two) advantages (PROS) and 2(two) disadvantages (CONS) of Ford's strategy in using the brand "Mustang" to launch this new product (electric car).
When you present your PROS and CONS to your classmates, you must justify each one of them by explaining your rationale.
Additional online research to support your answers and justifications are welcome.

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