At the end of the first quarter 2019, AT&T raised its prices for its TV subscription services

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At the end of the first quarter 2019, AT&T raised its prices for its TV subscription services (DirectTV and U-verse) by 3%.

In the second quarter of 2019, AT&T lost almost 1 million TV subscribers bringing its total down to 21.6 million subscribers. This was a 5% decrease in the number of subscribers.

1) Assuming everything else held constant, what do you think happened to AT&T’s revenues from TV subscription services? Explain why.

2) Why do you think AT&T’s revenues changed negatively or positively, per your answer to part 1)?

Or what is it about TV subscription industry which caused revenues to go up or down for AT&T?

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Essentials Of Services Marketing

ISBN: 9781292425191

4th Edition

Authors: Jochen Wirtz

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Posted Date: Feb 06, 2024 01:33 AM

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At the end of the first quarter 2019, AT&T raised its prices for its TV subscription services

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1 Assuming everything else held constant ATTs revenues from TV subscription servi... View the full answer

Essentials Of Services Marketing

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