Navjeevan is a NGO working for the betterment of lives of the poor and the underprivileged in India. Navjeevan mainly focuses on improving the lives of the rural population in the country. Education and healthcare are the two key focus areas of Navjeevan. With presence in about 3,000 villages spread across 12 States in India, Navjeevan has been attending to the development needs of the poor since 2005. Navjeevan has about 9,000 full-time sevavrati karyakartas (service workers) in the 12 States where it operates. Based on a recent assessment, most of the service workers, despite having years of experience in the field, lack basic management skills in areas ranging from accounting, communication to computer literacy. Navjeevan leadership approaches management institutes in the States where it has presence, exploring opportunities to train the workers. Although the management institutes agree with Navjeevan’s proposal of a month-long training for each service worker, cost becomes an issue. Navjeevan then decides to approach a few corporate in India seeking funding for the proposed training programme. As Manager, Corporate Communications at Navjeevan, create persuasive messages in different channels seeking funding for the training programme. Apply suitable persuasive appeals while drafting the messages.

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As Manager of Corporate Communications at Navjeevan I would like to appeal to the corporate sector in India to help us provide management training to ... View the full answer