At this stage of the PLC , the brand manager is likely to cut back on advertising
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At this stage of the PLC the brand manager is likely to cut back on advertising a bit and increase sales promotions, though ultimately would, most likely, lower prices:
introduction
early growth
maturity
decline
late introduction
Related Book For
Dynamic Business Law
ISBN: 9781260733976
6th Edition
Authors: Nancy Kubasek, M. Neil Browne, Daniel Herron, Lucien Dhooge, Linda Barkacs
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