At today's executive meeting your company's CEO said: On the planning and strategic level, we need holistic
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At today's executive meeting your company's CEO said: "On the planning and strategic level, we need holistic marketing problem solvers who are just as likely to recommend a product improvement as they are an ad campaign!" Explain the importance of this insight.
Related Book For
Statistics The Exploration & Analysis Of Data
ISBN: 9780840058010
7th Edition
Authors: Roxy Peck, Jay L. Devore
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