At what point does the alternative evaluation phase of the customer decision journey come to an end?

It ends after the consumer has provided feedback on his or her purchase.

It ends as soon as the customer is ready to conduct an information search about the alternatives.

It may never come to an end$$customers sometimes continue to evaluate options even if they do not immediately need to make a purchase.

It ends as soon as the company has disseminated a message that appeals to the consumer.